Saturday, Sept. 7th, 2019
at 2pm in the Community Room on the 3rd Floor
of the Palos Verdes Library, 701 Silver Spur Road,
in Rolling Hills Estates.
“How to Build a Power Author Brand and Achieve Tremendous Success as a Writer”
n today’s challenging book market, you either are a power author brand or a commodity. Marketing your books without having an author brand is like building a house without a solid foundation. It’s not enough anymore to write a great book. You need to establish an emotional connection with your reader.
Investing your time, energy, and resources into building your author brand will make you stand out in the crowd and sustain your audience-building efforts. Your author brand communicates what makes you unique and represents an implied promise to your readers of what you will consistently deliver.
This presentation will show you how to:
- Build your author brand from scratch.
- Use your author brand to grow your reputation and turn readers into loyal fans.
- Use your author brand to get more exposure and increase your book sales.
- Use your author brand to get a literary agent/publisher.
- Keep your author brand fresh and captivating.
Bio:
A.G. Billig is a published author, public speaker, self-publishing expert, and the founder of the award-winning blog Self-Publishing Mastery. Her career spans two continents—Europe and North America.
As a self-publishing expert and author coach, A.G. Billig uses her book marketing and publishing expertise to help authors become successful. Her key areas of expertise are brand building, traditional media and PR, book launch events and campaigns, public appearances (including TV and radio interviews) and metadata.
A.G. Billig is an experienced book marketing workshop presenter and a frequent guest on writing panels and conferences. Her speaking engagements include book marketing and creative writing workshops for conferences such as The Greater Los Angeles Writers’ Conference and The Annual Conference On Creative Writing at Pacific, and webinars for the Author Learning Center and the Self-Publishing Advice Conference by ALLI.
She is also the creator of two online courses for authors, Masterclass in Creating Podcasts that Sell Books and Masterclass in Power Branding for Authors.
A.G. Billig is represented by Mr. Steven Hutson, literary agent and founder of Wordwise Media Services.
[ See her web page at: agbillig.com ]
SWM Dates for 2019 all at 2pm
Sept 7, 2019
Oct 5, 2019
Nov 2, 2019
Dec – TBA – Special SWM Holiday 70th Anniversary Celebration !
Note: Fiction Contest Winners
Announced at the Sept. 2019 Meeting !
Next: Mona O’Connor Poetry Contest
Deadline: Oct, 2019 SWM meeting
Contest Chair: Barbra Simpson
barbrassimpson@aol.com
(310) 376-8234
SWM Contest Rules:
1. Contest is limited to SWM members only.
2. Four dollars non-refundable fee for each entry. Cash or check OK. One check can cover multiple entries. Make check payable to Southwest Manuscripters and bring to the meeting or send to the SWM Contest, 872 – Fifth Street, Manhattan Beach, CA 90266
3. Maximum three entries per person. In keeping with the purpose of the SWM to encourage writers, especially new writers, only previously unpublished material is allowed. That means not seen in any medium (book, newsletter, magazine, newspaper, internet) with circulation of more than 200 readers. Rule of Thumb: If a judge may already have seen your entry, it is ineligible.
4. Print four (4) copies of your entries, one per each judge. Must be single-sided, with an easy-to-read typeface, and legible. If the entry can’t be read, it can’t be judged. [Note: Times-Roman or Courier 12 is standard.]
5. Note word count on page one (max 2,000). Do NOT put personal info on the pages.
6. Entrant’s name may not appear anywhere on the entry. Put NAME, ADDRESS, PHONE and TITLE of entry as you would like to see them on award on a 3×5 card. You may also indicate intended market (e.g., children’s magazine, sci-fi magazine).
7. Although the contest has four judges, no judge is obliged to provide a written critique.
8. Awards will be presented at the SWM meeting in the month following the contest deadline. Winners of more than one top award will receive one certification for the highest scoring entry and honorable mention for any others. In case of a tie for a top award, each individual entrant will receive the same award.
9. Members who wish their entries to be published in The Write Stuff, may forward their entries, winning or not, after the contest, to Southwest Manuscripters, TWS Editor: van42@hotmail.com
10. Entries that do not comply with the above rules will be rejected and the entry fee will be forfeit.
Give entries, checks and cards to the Contest Chair or mail them to: SWM Contest, 872 – Fifth Street, Manhattan Beach, CA 90266 or bring to the Oct., 2019 SWM Meeting (or before).
Do NOT mail entries to the Editor or to the SWM P.O. Box.
Saturday, July 13th, 2019
at 2pm in the Community Room on the 3rd Floor
of the Palos Verdes Library, 701 Silver Spur Road,
in Rolling Hills Estates.
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and the GLAWS |
“Why Manuscripts Arrive DOA at Agents and Publishers or – How to Bulletproof your Manuscript for Success!”
ubmitting manuscripts to literary agents and acquisition editors is a courageous act. It can also be a frustrating and perplexing one. When you’ve spent months or years of your life writing a book that you take pride in, and want to share with the world, sometimes it’s hard to understand — let alone accept — why the gatekeepers don’t see the value that you and your colleagues do. What can you do to anticipate such issues, and increase your chances for acceptance and publication?
In this special presentation, industry expert Tony N. Todaro will reveal many of the issues that give agents pause, then share the secrets and insights, so you can upgrade the quality of your writing, take your rejections less personally, and target your submissions more effectively.
No matter what you are writing, this is an event you must attend. There will be ample time for questions after the presentation.
Tony N. Todaro is President and Co-Founder of the Greater Los Angeles Writers Society (GLAWS), and the Executive Director of West Coast Writer’s Conferences (WC2). He has produced hundreds of special speaker events on the craft and business of writing, and directs three major writer’s conferences annually. He consults to and speaks at various writer’s conferences on the craft and business of writing. He’s been a professional consultant at Los Angeles Valley College, where he strategized and authored the branding and website for Los Angeles Valley College’s Media Arts Departments, which included Cinema, Screenplay and Broadcasting. He is also on staff to the Entertainment Industry Training Collaboration (EITC) that works with Hollywood unions and the IDEAS group to promote educational opportunities.
GLAWS is one of the largest non-profit organizations on the west coast for writers of all genres and disciplines and offers peer-to-peer critique groups, monthly educational speaker events, opportunities for published authors to promote their platforms and sell their books, as well as provide a wealth of educational and networking opportunities. Tony heads programming for the popular monthly GLAWS Special Speaker Events.
Mr. Todaro was a part of the original team for Guitar Center Management, and opened or operated seven locations, which helped grow the chain grow more than 400%. After a decade, he was recruited by Benchmark, the American branch of Interbrand, one of the world’s largest branding firms. In 1992, he started his own company as a marketing expert and brand strategist. He has also worked extensively as a Brand Strategist for international companies from startup to Fortune 500, Hollywood unions, and the Space and Naval Warfare Systems Center / Department of Defense (SPAWAR/DOD).
He is the author of “True Light” and “Nexus Of Swords” in the Lightriders Saga, and the gritty futuristic thrillers, “What Comes Around,” and “Eyes of God” in the Xander Hunt series. When not writing, Tony can be found at writer’s conferences, fine art shows, or snorkeling in Hawaii with Lillian, his wife of 35 years.
For more information: tony@wcwriters.com
310-621-3530
Saturday, May 4th, 2019
at 2pm in the Community Room on the 3rd Floor
of the Palos Verdes Library,
701 Silver Spur Road, in Rolling Hills Estates.Paddy Hirsch
“Book marketing—black art or mad skill? Going beyond writing to the business of marketing a book.”
Paddy Hirsch is an NPR journalist, broadcaster, online host and now a fiction writer. He was schooled in Ireland and the UK, and spent ten years in the British Royal Marines before moving to Hong Kong to start a career in news. He has worked in every journalistic medium, and in a variety of countries in Asia, Europe and the Americas. He is a specialist in business, financial and economic news, and his work appears regularly on NPR’s Planet Money in the U.S., and on the BBC World Service. https://www.paddyhirsch.com/
He attended Stanford University as a Knight Fellow in 2011 and has won several awards for his video work explaining financial terminology. In 2012, Harper Business published his book “Man vs Markets, a tongue-in-cheek guide to the financial system.” “The Devil’s Half Mile” (Tor/Forge) is his first novel. The sequel, “Hudson’s Kill,” comes out in the U.S. in September.
SWM Dates for 2019 all at 2pm
May 4, 2019 – Paddy Hirsch
June 1, 2019 – Dan Lambert
July 6, 2019
Sept 7, 2019
Oct 5, 2019
Nov 2, 2019
Betty Simmons Fiction Contest
Deadline: June, 2019 SWM meeting
Contest Chair: Barbra Simpson
barbrassimpson@aol.com
(310) 376-8234
SWM Contest Rules:
1. Contest is limited to SWM members only.
2. Four dollars non-refundable fee for each entry. Cash or check OK. One check can cover multiple entries. Make check payable to Southwest Manuscripters and bring to the meeting or send to the SWM Contest, 872 – Fifth Street, Manhattan Beach, CA 90266
3. Maximum three entries per person. In keeping with the purpose of the SWM to encourage writers, especially new writers, only previously unpublished material is allowed. That means not seen in any medium (book, newsletter, magazine, newspaper, internet) with circulation of more than 200 readers. Rule of Thumb: If a judge may already have seen your entry, it is ineligible.
4. Print four (4) copies of your entries, one per each judge. Must be double-spaced… but single-sided, with an easy-to-read typeface, and legible. If the entry can’t be read, it can’t be judged. [Note: Times-Roman or Courier 12 is standard.]
5. Note word count on page one (max 2,000). Do NOT put personal info on the pages.
6. Entrant’s name may not appear anywhere on the entry. Put NAME, ADDRESS, PHONE and TITLE of entry as you would like to see them on award on a 3×5 card. You may also indicate intended market (e.g., children’s magazine, sci-fi magazine).
7. Although the contest has four judges, no judge is obliged to provide a written critique.
8. Awards will be presented at the SWM meeting in the month following the contest deadline. Winners of more than one top award will receive one certification for the highest scoring entry and honorable mention for any others. In case of a tie for a top award, each individual entrant will receive the same award.
9. Members who wish their entries to be published in The Write Stuff, may forward their entries, winning or not, after the contest, to Southwest Manuscripters, TWS Editor: van42@hotmail.com
10. Entries that do not comply with the above rules will be rejected and the entry fee will be forfeit.
Give entries, checks and cards to the Contest Chair or mail them to: SWM Contest, 872 – Fifth Street, Manhattan Beach, CA 90266 or bring to the March, 2019 SWM Meeting (or before).
Do NOT mail entries to the Editor or to the SWM P.O. Box. Saturday, April 6th, 2019
at 2pm in the Community Room on the 3rd Floor
of the Palos Verdes Library,
701 Silver Spur Road, in Rolling Hills Estates.Elaine Ash, Jonathan Brown
& Chrome Oxide
(Find out more: bestsellermetrics.com – “Look inside” on Amazon)
A roundtable discussion with two published authors about the process of working with their freelance editor—from raw manuscript to polished final, and landing book deals with respected publishers. From “killing their darlings,” to hammering out plot points, to hunting for agents and publishers, these three tell it all. It’s a no-holds-barred conversation among two writers and one editor, who never quit until each grabbed the literary brass ring.
Elaine Ash, Editor—At Beat to a Pulp webzine, Elaine worked directly with writers for publication. Today, she works with private clients; shaping manuscripts, acquiring agents and scouting deals. Mental State, a legal thriller she edited through several drafts to final, was publisher-nominated for the Edgar Award in 2018. Elaine’s crime series (writing as Anonymous-9) won two Readers’ Choice Awards from the House of Crime and Mystery, Canada. She is the inventor of Bestseller Metrics, a testing system for novels, nicknamed “moneyball for authors.”
Jonathan Brown has three books releasing in 2019, starting with A Boxing Trainer’s Journey—A Novel Based on the Life of Angelo Dundee, commissioned by Mentoris Books. His series debut, The Big Crescendo, is about Lou Crasher, a struggling Los Angeles drummer in dangerous pursuit of a rare snare—release is slated for November by Down & Out Books. Finally, Moose’s Law, a noir novella, will be self-published soon. When not drumming and practicing martial arts, Jonathan and his wife enjoy life in sunny southern California.
Writers of the Future published finalist, Chrome Oxide, toiled many years writing humor and satire until his short story collection 28 Minutes into the Future was published. Tangent Online, the premiere review magazine for short science fiction and fantasy since 1993, named five stories from “28” to its recommended reading list for 2018. Chrome’s work has been praised by the late sci-fi legend Jerry Pournelle, as well as David Farland—New York Times bestselling author, and Coordinating Judge of the Writers of the Future contest. Chrome credits his success to “inadequate discouragement from my writers’ group.”
Don’t Forget!
! WINNERS OF THE ARTICLE CONTEST TO BE ANNOUNCED AT THIS MEETING !
Saturday, March 2nd, 2019
at 2pm in the Community Room on the 3rd Floor of the Palos Verdes Library,
701 Silver Spur Road, in Rolling Hills Estates.Mark Fine
https://www.markfinebooks.com/
” Is Listening the New Reading? “ e hear a story long before being able to read one. Listening to stories has been deeply ingrained from our earliest memories, and it’s no wonder audiobooks have grown into a $2.5 billion book industry. Thanks to Audible, it’s possible for authors to get a slice of this sonic action. Though considered a small niche of the book market, audiobook downloads were up 32% in early 2018, at a time eBook sales were flat.
One of the most exciting aspects of an audiobook is that the author becomes a producer when matching their compelling manuscript with a gifted narrator. I was fortunate to find Dennis Kleinman to narrate my critically acclaimed novel The Zebra Affaire. Hearing my words come alive through Dennis’ interpretive artistry was amazing. Our successful collaboration resulted in The Zebra Affaire audiobook receiving a nomination in the 2018 Voice Arts Awards.
Author Mark Fine was born in Johannesburg, South Africa. Since 1979, New York, Minneapolis and Los Angeles have been home. He now lives in Palos Verdes with his two sons and a neighborhood dog that drops by from time to time.
For a decade Fine headed an award-winning record label, Hammer & Lace Records, that united non-profits organizations, corporate and media sponsors, and world-class musicians such as Sheryl Crow, Sting, Melissa Etheridge, Bryan Adams and Boyz ll Men in aid of breast cancer research, at-risk children and wildlife conservation.
For his work pioneering an innovative win-win-win paradigm that effectively satisfied creative needs, commercial needs, and the needs of the greater community, Fine received several awards from both the music and oncology communities.
He also contributed articles to entertainment publications and led speaking engagements at charity and industry events. “The Zebra Affaire” is his first published work.
SWM Dates for 2019 all at 2pm
Feb 2, 2019 – Mark Fine
Mar 2, 2019 – Rebecca Forster
Apr 6, 2019 – Elaine Ash,
Jonathon Brown & Chrome Oxide
May 4, 2019 – Paddy Hirsch
June 1, 2019 | July 6, 2019
Sept 7, 2019 | Oct 5, 2019
Nov 2, 2019
Edith Battles Nonfiction Article Contest
Deadline: March, 2019 SWM meeting
Contest Chair: Barbra Simpson
barbrassimpson@aol.com
(310) 376-8234
SWM Contest Rules:
1. Contest is limited to SWM members only.
2. Four dollars non-refundable fee for each entry. Cash or check OK. One check can cover multiple entries. Make check payable to Southwest Manuscripters and bring to the meeting or send to the SWM Contest, 872 – Fifth Street, Manhattan Beach, CA 90266
3. Maximum three entries per person. In keeping with the purpose of the SWM to encourage writers, especially new writers, only previously unpublished material is allowed. That means not seen in any medium (book, newsletter, magazine, newspaper, internet) with circulation of more than 200 readers. Rule of Thumb: If a judge may already have seen your entry, it is ineligible.
4. Print four (4) copies of your entries, one per each judge. Must be double-spaced… but single-sided, with an easy-to-read typeface, and legible. If the entry can’t be read, it can’t be judged. [Note: Times-Roman or Courier 12 is standard.]
5. Note word count on page one (max 2,000). Do NOT put personal info on the pages.
6. Entrant’s name may not appear anywhere on the entry. Put NAME, ADDRESS, PHONE and TITLE of entry as you would like to see them on award on a 3×5 card. You may also indicate intended market (e.g., children’s magazine, sci-fi magazine).
7. Although the contest has four judges, no judge is obliged to provide a written critique.
8. Awards will be presented at the SWM meeting in the month following the contest deadline. Winners of more than one top award will receive one certification for the highest scoring entry and honorable mention for any others. In case of a tie for a top award, each individual entrant will receive the same award.
9. Members who wish their entries to be published in The Write Stuff, may forward their entries, winning or not, after the contest, to Southwest Manuscripters, TWS Editor: van42@hotmail.com
10. Entries that do not comply with the above rules will be rejected and the entry fee will be forfeit.
Give entries, checks and cards to the Contest Chair or mail them to: SWM Contest, 872 – Fifth Street, Manhattan Beach, CA 90266 or bring to the March, 2019 SWM Meeting (or before).
Do NOT mail entries to the Editor or to the SWM P.O. Box.
Saturday, February 2nd, 2019
at 2pm in the Community Room on the 3rd Floor of the Palos Verdes Library,
701 Silver Spur Road, in Rolling Hills Estates.
Rebecca Forster
https://rebeccaforster.com
” Professional Self-Publishing:
Using Amazon, Canva, and Vellum “
ebecca Forster started writing novels on a crazy dare. Now she is a USA Today and Amazon bestselling author of 29 books which the CBS Legal Correspondent calls, “Perfect. . .impossible to put down.”
After earning her MBA, Forster spent 14 years as a marketing executive before taking the leap from a corporate to a creative career. A fulltime author, speaker and teacher, Rebecca focuses on legal and political thrillers, but is known for bringing an uncommon sense of character and compassion to her work. Her Witness Series, featuring attorney Josie Bates, has resided on the Amazon bestseller lists for over three years in both the U.S. and U.K. and is a featured series at Audible.com. Before Her Eyes, a cross-genre thriller, captured the winning votes for Reviewers Choice for Best Mystery. Rebecca teaches the craft of writing and the cultivation of creativity at programs that have included the acclaimed UCLA Writers Program and as a guest speaker at legal associations, writer’s conferences, women’s symposiums and philanthropic groups across the U.S. She has made repeat appearances at the Los Angeles Times Festival of Books and volunteers at Southern California middle schools to bring the excitement of writing into the classroom. Appointed to the Patient/Family Advisory Board at Torrance Memorial Hospital, Rebecca advocates for closer relations between patients, families and medical staff to improve care.
Rebecca lives in Southern California. She is married to a prominent Los Angeles Superior Court judge and is the mother of two grown sons. Travel is a passion and when she is not writing you can find her on a tennis court, in front of a sewing machine or on the couch with a book in her hand.
Saturday, January 5th, 2019
at 2pm in the Community Room on the 3rd Floor of the Palos Verdes Library,
701 Silver Spur Road, in Rolling Hills Estates.
his past Fall, Amazon summarily shut down the CreateSpace print-on-demand platform and transferred all accounts to Kindle Direct Publishing (KDP).
Beth Whittenbury, author of How to Self-Publish a Book in 10 Easy Steps: A Guide for Authors Who Want to Publish Their Books for Free, Second Edition will discuss the difference between the two platforms and show us how to use the KDP platform for self- publishing. So, if you ever wanted to get your book published but don’t know how to begin, or you have been printing your books through CreateSpace and don’t know how the change to KDP affected you, this is the talk for you. Beth will have her new book for sale after the talk. However, if you want to buy and read her book in advance of the talk, so that you can ask specific questions, the book is available at (shortened URL):
https://amzn.to/2SZEjQs
Beth K. Whittenbury has had two of her books published by traditional publishers. However, in 2013, she self-published her first book and hasn’t looked back. Since then, she has self-published nonfiction, fiction and children’s picture books. She learned the hard way what to avoid and what steps to take to make the publishing experience fulfilling and successful. As a consultant in this field and author, she helps people realize their dreams by allowing them to see their books in print. Beth helps take the frustration and headaches out of self-publishing and leads you to publishing success!
Visit her web site at: bethwhittenbury.com
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